What we do
Our Funding Support helps nonprofits work together with Trusts, Foundations and other grant-givers to align the right ask with the right funder, at the right time. We start with an informal discussion to explore your needs and decide together how best we can help.
Funder-ready
We work with nonprofits and Funders on understanding and sharing priorities to ensure a close fit
Targeted research
We help with research and strategic insights to establish a high-probability pipeline of opportunities for funding
Expert review
A critical eye to ensure every submission is completely aligned to Funder’s priorities, requirements and values
Our priority is to provide the extra pair of hands that organisations sometimes need in order to succeed. We understand that sometimes this is just help in writing the applications. If this is the case, we can step in on an interim or short-term basis to get the job done.
Visibility, fit and credibility with Funders
Where does your website fit in?
A well-designed website helps Funders to find you, understand your alignment with their priorities and promote your authenticity.
Descriptions and visuals of projects bring to life the impact of your orgnanisation on real people
Your website is a space to showcase the depth and breadth of what you do and establish your credibility
Integrating your website and CRM maximises the potential for engaging and stewarding Funders and supporters
Some sector insights
At Sky High Solutioning we build collaborations between Nonprofits and Funders to achieve greater impact through smart data and communications solutions.
Why Trusts, Foundations and other grant-givers matter
Website optimisation improves visibility by ensuring a charity’s site ranks for relevant funding and cause-related searches, placing them in front of both funders and supporters. Structured navigation, dedicated funder pages, and transparent impact reporting reduce friction in decision-making by providing accessible, verifiable information. Optimised user journeys, calls-to-action, and secure data pathways guide funders efficiently from research to engagement, enabling evidence-based decisions and building trust in the organisation’s credibility and capacity. Above all, a well-designed site brings the human story of your cause to the attention of potential supporters.
The Challenge
Many funders report being overwhelmed by the volume of applications. As a result, more are researching organisations rather than relying on an application process. In this context, a charity’s website is often used as an initial checkpoint to assess credibility, relevance, and alignment with funding priorities. At the same time, increased competition. combined with the use of digital tools and AI to support research, means funders can compare organisations more easily than ever before. In practice, websites are used to verify claims, understand track record, and assess how clearly an organisation communicates its work.
What funders say
The National Lottery Community Fund states, 'We expect organisations to be open and transparent, with clear, accessible information available publicly so people can understand their work, governance and impact'. GiveWell treats online information as a proxy for organisational strength.Research also shows design, usability, and speed heavily influence trust and funding decisions. In their 2025 report ‘Website Marketing Statistics for Nonprofits’, Tech for Good highlighted that 94% of donors say first impression of an organisation is based on its website design and that 25% of visitors will abandon a website if it takes more than four seconds to load.
How We Help
Our Website Optimisation service helps develop a funder focus to your site that makes it easy for supporters to see an alignment with their priorities, understand the authenticity of your work and be confident about your impact.
Understanding your audience
We will work with you to understand your priorities and establish who in the funding world supports these i.e. who your audience is. This is the starting point for tailoring your content to showcase a good fit and evidence-based track record.
‘Fit-for-funding' website audit
We will audit how your website communicates to the funder community. You shall recieve a comprehensive report on your website setting out strengths and areas for development. It will include practical advice, guidelines and an action plan for strengthening the funders’ user journey. Based on a comprehensive discovery meeting we can offer one or more important areas to focus on.
Credibility Essentials
Funder Journey Optimisation
Engagement & Retention
Our website optimisation service focuses on strengthening your organisation’s visibility, clarity, and credibility so funders can quickly see your value. Whether you need a light-touch assessment or a strategic review, we ensure your website actively supports your fundraising journey and long-term sustainability.
Funding support frequently asked questions
Website optimisation is the process of improving your site so it’s easier for funders and supporters to find, understand, and trust your organisation. It covers search visibility (SEO), clarity of information, and funder-focused design choices that support fundraising and credibility.
We don’t build websites. Instead, we assess your current site and provide tailored recommendations for improvements. This may include content, structure, search visibility, and funder pathways, helping your existing website work harder without starting from scratch.
Funders are increasingly proactive, researching charities online before inviting applications. A well-optimised site ensures they find you, quickly see your credibility, and access the information they need to make funding decisions.
Yes. The same improvements that make your site clearer and more credible to funders also build trust with individual donors, helping increase online donations, volunteer interest, and supporter engagement.
We track key metrics such as search visibility, site traffic, bounce rates, page load times, funder engagement with dedicated pages, CTA conversions (e.g. downloads, contact forms), and repeat visits. These data points show how funders and supporters are interacting with your site.
Not necessarily. Many improvements can be made within your existing site. If larger changes are required, we’ll give you a clear roadmap that you can take to a designer or developer.
Costs vary depending on the size of your site and the depth of assessment needed. We provide flexible packages — from a light-touch audit to an in-depth funder-focused optimisation review — so you only pay for what you need.
We specialise in the nonprofit and charitable sector. That means we understand funder expectations, fundraising language, and sector-specific challenges. Our recommendations are designed to improve funding outcomes, not just search rankings.